Una aproximación teórica para mejorar los resultados de innovación en las empresas desde la perspectiva del “Happiness Management”

Main Article Content

Dr. Rafael Ravina Ripoll http://orcid.org/0000-0001-7007-3123
Dr. Francisco Villena Manzanares http://orcid.org/0000-0001-8753-5590
Dr. Guillermo Antonio Gutiérrez Montoya http://orcid.org/0000-0003-1305-6030

Palabras Clave

Happiness management, cultura de innovación, productividad laboral, creatividad, bienestar corporativo, competitividad.

Resumen

En el presente artículo, se plantea una reflexión sobre cómo aumenta la productividad de la empresa cuando se fomenta el bienestar corporativo. Se presenta un modelo teórico que va en varias fases en las cuales se esbozan las etapas que deben interactuar para dar soluciones a problemas en las organizaciones en el presente siglo. Las actuales tendencias de la administración ya empiezan a considerar los principios o filosofía del «Happiness Management» como futuras tendencias que pueden aplicarse a cualquier organizaciónindependientemente del sector donde operen. Por eso se hace necesario implantar culturas dispuestas a conseguir resultados competitivos y sostenibles en la empresa, renovando con ello en primer lugar el bienestar corporativo y en consecuencia su productividad laboral, y en segundo lugar mejorando el rendimiento organizativo generando competitividad. Por último, la cultura de innovación basada en incrementar el bienestar corporativo mejora la imagen de la compañía proyectándose positiva hacia todos sus stakeholders.

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