Public interest or published interest? Argentine media regulation in economic press Español

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Abstract

The Argentine Legislative Power passed Law No. 26522 on Audiovisual Communication Services (LACS)
on October 10, 2009. It called into question the historical relationship among the political, socio-cultural
and economic objectives that guided the regulation and represented a new notion of ‘public interest’. The
process of debate and approval of the Law occupied a significant space on the media agenda, although it
was defined from particular frames that formulated diagnoses, evaluations and prescriptions. Analyzing
the journalistic treatment of this matter is important because it involved the interests of the field where the
media themselves take part. In addition, they are considered publicly prominent co-constructors of social
reality, so they collaborated with the production of narratives about the debate around the Law. This work
studies the news frames of the LACS in the Argentine economic press, observes the evolution of these
frames throughout the debate and approval of the Law and compares how the newspapers defined the aspects
under discussion. The quantitative content analysis identified three frames in tension: ‘political and
institutional dispute’, ‘sociocultural public interest’ and ‘business public interest’, which behavior varied
according to the newspaper and registered fluctuations throughout the period under study.

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Miscellaneous