Variables de la responsabilidad social corporativa. Un modelo de ecuaciones estructurales

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Luis Arnolis Reyes Ramírez
Reyner Pérez-Campdesuñer
Alexander Sánchez Rodríguez

Resumen

El valor futuro de las organizaciones viene determinado por sus resultados económicos junto con su nivel de respuesta a las necesidadesde la sociedad y los grupos de interés, así como por el tipo de relación que establezcan con el ambiente en el que se desenvuelve e influye. Así, alcanzar altos niveles de responsabilidad social corporativa (RSC) se convierte en una necesidad para el éxito empresarial. Este tipo de investigación tiene un enfoque empírico. La investigación se orientó a identificar y validar las variables que condicionan y se relacionan con la RSC. El estudio consideró en su metodología el diseño de un instrumento a partir de investigaciones referenciales, el cual fue aplicado a 778 trabajadores. En el análisis se propuso un modelo de ecuaciones estructurales para identificar las asociaciones y relaciones para la RSC. La evaluación de este modelo de ecuaciones estructurales y su validación a través del análisis factorial confirmatorio permitió constatar, como principales conclusiones, que la responsabilidad social corporativa presenta un desarrollo condicionado por un enfoque multidimensional,donde las variables internas de la organización muestran un nivel significativo de correlación con la RSC reconocida por los clientes de laorganización, como son el liderazgo, la orientación estratégica, el diseño organizacional, la comunicación, el desarrollo de competencias profesionales, los valores organizacionales y la satisfacción laboral, y guardan una estrecha relación con las investigaciones precedentes.

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