Published: 2017-04-01

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Marketing communication in spanish retailer company Mercadona

Pedro Pablo Marín Dueñas, Jesús Lozano Fernández
1925
PDF (Spanish) 1476 Downloads
PDF 575 Downloads
HTML (Spanish) 784 Downloads
EPUB (Spanish) 317 Downloads
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9-26

Gamification in mobile applications for banking services in Spain

Angel Torres-Toukoumidis, Pilar Marin-Mateos
1590
PDF (Spanish) 959 Downloads
HTML (Spanish) 596 Downloads
PDF 489 Downloads
EPUB (Spanish) 319 Downloads
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27-41

Marketing techniques of the elite soccer clubs in the social media

Rafael Cano Tenorio
3948
PDF (Spanish) 2407 Downloads
HTML (Spanish) 655 Downloads
PDF 486 Downloads
EPUB (Spanish) 323 Downloads
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43-58

SMEs as an economic model in the creation of communication strategies

Alfredo Eduardo Hoyos Zavala, Carmen Lasso de la Vega González
2525
PDF (Spanish) 1339 Downloads
HTML (Spanish) 874 Downloads
PDF 419 Downloads
EPUB (Spanish) 312 Downloads
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59-74

Personal interaction and its effect on the purchase decision

Raúl Jimmy Alvarez Guale, Fabián Villacrés Beltrán
2294
PDF (Spanish) 1936 Downloads
HTML (Spanish) 828 Downloads
PDF 380 Downloads
EPUB (Spanish) 341 Downloads
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75-89

Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia

Roma Amada Lalama, Andres Bravo Lalama
6053
PDF (Spanish) 1778 Downloads
HTML (Spanish) 988 Downloads
PDF 530 Downloads
EPUB (Spanish) 330 Downloads
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91-104

Structure, strategies and market power of Genomma Lab: study case

José G Vargas-Hernández, Gabriela Muratalla Bautista
1803
PDF (Spanish) 996 Downloads
HTML (Spanish) 664 Downloads
PDF 415 Downloads
EPUB (Spanish) 310 Downloads
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105-122

The Inventory as a determinant in the profitability of pharmaceutical distributors

Luis Roberto Asencio Cristobal, Edwin González Ascencio, Mariana Lozano Robles
8708
PDF (Spanish) 10573 Downloads
HTML (Spanish) 2646 Downloads
PDF 550 Downloads
EPUB (Spanish) 399 Downloads
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123-142

Organizational capacities to generate value: analysis of industrial sector

Glenda Edith Ponce-Espinosa, Diana Lucía Espinoza Torres, Julio Alberto Rios Zaruma, Karla Gabriela Tapia Carreño
1950
PDF (Spanish) 1520 Downloads
HTML (Spanish) 791 Downloads
PDF 364 Downloads
EPUB (Spanish) 337 Downloads
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143-162

The influence of poverty on Brazil’s economic growth, period 2000-2014

Lady Andrea León Serrano, Washington Cevallos Gamboa, Álvaro Quito Vera
1926
PDF (Spanish) 1583 Downloads
HTML (Spanish) 1057 Downloads
PDF 392 Downloads
EPUB (Spanish) 299 Downloads
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163-178