Impacto del clima organizacional proambiental en el compromiso y comportamiento sostenible de los trabajadores en Perú
Contenido principal del artículo
Resumen
las organizaciones que son parte importante de la sociedad tienen el desafío de implementar prácticas sostenibles en su gestión empresarial y además lograr un buen desempeño en un mercado altamente competitivo, para lo cual es necesario contar con personal comprometido con la organización. Por lo tanto, este estudio tiene como objetivo proponer un modelo teórico donde el clima organizacional proambiental (CPA) impacta en el entusiasmo por la marca empleadora (EME), el compromiso organizacional afectivo (COA), el apego emocional (AE) y el comportamiento proambiental en el lugar de trabajo (CPLT). Se realizó una encuesta mediante un cuestionario en línea, y se recolectó información de 863 trabajadores de empresas ubicadas en la ciudad de Lima. Para probar las hipótesis del modelo de investigación propuesto, los datos fueron analizados con el método de modelado de ruta de mínimos cuadrados parciales con el software SmartPLS. Los resultados mostraron un efecto positivo significativo del CPA en EME, COA, AE y CPLT. En conclusión, se puede afirmar que las organizaciones que adoptan prácticas sostenibles y promueven un clima organizacional proambiental no solo contribuyen al cuidado del medioambiente, sino que también pueden mejorar varios aspectos de la experiencia laboral de los empleados. Por lo tanto, es fundamental que las organizaciones reconozcan la importancia de un clima organizacional proambiental y trabajen activamente para fomentar prácticas sostenibles en el lugar de trabajo.
Palabras Clave
marca empleadora, compromiso afectivo, apego emocional, compromiso proambiental, sostenibilidad employer brand, emotional commitment, emotional attachment, pro-environmental commitment
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