Empoderamiento económico de las mujeres: sentido depertinencia y participación en el turismo

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Elia Ardyan
Maichal Maichal
Afrizal Firman
Carolina Novi Mustikarini

Resumen

En países en desarrollo como Indonesia, el empoderamiento de las mujeres emprendedoras desempeña un papel crucial tanto en el desarrollo empresarial como en el crecimiento de los destinos turísticos. Este estudio tiene como objetivo examinar el papel fundamental del empoderamiento económico de las mujeres en la influencia del sentido de pertenencia, la participación en el turismo y la disposición a recomendar un destino. Las encuestadas en este estudio son mujeres emprendedoras que dirigen negocios en áreas cercanas a destinos turísticos. Un total de 299 mujeres emprendedoras participaron en la encuesta. Este estudio emplea el método de modelo de ecuaciones estructurales con mínimos cuadrados parciales (SEM-PLS). Los hallazgos revelan que el empoderamiento económico de las mujeres mejora el sentido de pertenencia a los destinos turísticos y aumenta la participación de las mujeres en estos destinos. Además, el sentido de pertenencia a un destino turístico tiene un impacto positivo significativo en la participación de las mujeres en el destino. Los resultados también indican que tanto el sentido de pertenencia a un destino turístico como la participación de las mujeres en el destino influyen positivamente en la disposición a recomendar el destino. Este estudio proporciona valiosas contribuciones tanto a la teoría como a las prácticas de gestión

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Referencias

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