Articles in press

Use of SME marketing practices in Mexico Cityand their relationship to competitiveness

Dra. María Luisa Saavedra-García, Universidad Nacional Autónoma de México, México

Dra. María del Rosario Demuner-Flores, Universidad Autónoma del Estado de México, Mexico
Dra. Elsa Esther Choy-Zevallos, Universidad Nacional Mayor de San Marcos, Peru

PDF (Spanish)

Social advertising and its influence on the perception of social campaigns for the prevention of traffic accidents in Ecuador.

Mg. Amy Cárdenas-Rebelo, Universidad del Azuay, Ecuador.

Dr. Jaime Alberto Orozco-Toro, Universidad Pontificia Bolivariana, Colombia

PDF (Spanish)

Adaptation versus standardization seen from the essential marketing paradigm

Dr. José Antonio París, Universidad Nacional de La Plata. Argentina

PDF (Spanish)

Systematic literature review about key factors in the identification of business opportunities

MRes . Harold Gamero, Universidad Católica San Pablo, Perú

Dr, Jhony Ostos, Universidad Ramon Llull, Spain
PDF (Spanish)