Innovation and public policies as factors to promote the development of tourism organizations in Colombia

Main Article Content

Alexander Zuñiga-Collazos
Julian Mauricio Gómez-López
José Fabián Ríos-Obando
Lina Marcela Vargas-García

Abstract

the tourism sector plays a crucial role in the economic and social development of regions, making it important to analyze it from variousperspectives. One such perspective is the dynamics underlying organizational innovation within the sector, as influenced by state actions and theirimpact on outcomes. Therefore, the aim of this research is to examine the relationship between public policies and innovation in tourism companies,recognizing it as a fundamental factor for promoting actions that enhance organizational competitiveness. This correlational study focused on analyzing data obtained from a survey administered to 100 small and medium-sized tourism enterprises in a specific region of Colombiabetween 2020 and 2021. The collected data were analyzed using a second-generation multivariate method called partial least squares structuralequation modeling (PLS-SEM) through SmartPLS software. The findings of this study confirmed the existence of a significant relationship betweenthe management of public policies, specifically observed through transparency, and the level of innovation within the analyzed organizations.Moreover, the structural model exhibited a satisfactory fit, and all four hypotheses formulated for the transparency construct and its relationshipwith innovation were supported. Therefore, by enhancing governance practices such as good governance and anti-corruption measures, organizationscan foster a culture of innovation that permeates throughout their operations.

Article Details

Section
Miscellaneous Section
Author Biographies

Alexander Zuñiga-Collazos

Doctor in Scientific Perspectives on Tourism and Tourism Business Management

Julian Mauricio Gómez-López

PhD en Gerencia pública y política social.

José Fabián Ríos-Obando

PhD en administración

Lina Marcela Vargas-García

PhD en Gerencia pública y política social.

References

Alcalde, H. 2016. La innovación organizativa como palanca de transformación de la Pyme. País Vasco. Cuadernos Orkestra. https://doi.org/10.18543/mjca6717

Arenas, R. 2017. Análisis dinámico de la innovación abierta ¿efecto sustitución o complementariedad? Evidencia empírica en España 2004-2012. (Tesis doctoral). Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas, Valencia, España.

https://doi.org/10.4995/thesis/10251/86218

Arosa, C., Dakduk, S. y Chica, J. C. 2022. Innovación tecnológica: Escala de medida para agronegocios. Revista Venezolana de Gerencia: RVG, 27(8), 787-805. https://doi.org/10.52080/rvgluz.27.8.4

Arundel, A., Bloch, C. y Ferguson, B. 2019. Advancing innovation in the public sector: Aligning innovation measurement with policy goals. Research policy, 48(3), 789-798.

https://doi.org/10.1016/j.respol.2018.12.001

Beshi, T. D. y Kaur, R. 2020. Public trust in local government: Explaining the role of good governance practices. Public Organization Review, 20, 337-350.

https://doi.org/10.1007/s11115-019-00444-6

Briceño, L. A. y Morales, M. E. 2017. Desafíos de la política de innovación colombiana frente a las Pymes. Revista Ciencias Estratégicas, 25(38), 391-410. https://doi.org/10.18566/rces.v25n38.a8

Buchana, Y. y Sithole, M. M. 2023. Towards a conceptual framework for measuring innovation in the agricultural sector in sub-Saharan developing countries. African Journal of Science, Technology, Innovation and Development, 15(2), 272-282. https://doi.org/10.1080/20421338.2022.2072794

Calzada, M.B. y Peña, V. S. 2020. Innovación gubernamental y transparencia: aproximación crítica a cuatro casos en Sonora, México. Intersticios sociales, 19, 129-163.

https://doi.org/10.55555/is.19.268

Chandra, P. y Kumar, J. 2021. Strategies for developing sustainable tourism business in the Indian Himalayan Region: Insights from Uttarakhand, the Northern Himalayan State of India. Journal of Destination Marketing & Management, 19, 100546. https://doi.org/10.1016/j.jdmm.2020.100546

Departamento Administrativo Nacional de Estadística. 2018. Resultados censo nacional de población y vivienda 2018. Boletín técnico. Bogotá: DANE.

Dwyer, L. 2022. Destination competitiveness and resident well-being. Tourism Management Perspectives, 43, 1-16. https://doi.org/10.1016/j.tmp.2022.100996

Edwards-Schachter, M. 2018. The nature and variety of innovation. International Journal of Innovation Studies, 2(2), 65-79. https://doi.org/10.1016/j.ijis.2018.08.004

Fornell, C. y Larcker, D. F. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.

https://doi.org/10.1177/002224378101800104

Fuglsang, L., Hansen, A. V., Mergel, I. y Røhnebæk, M. T. 2021. Living labs for public sector innovation: an integrative literature review. Administrative Sciences, 11(2), 1-19.

https://doi.org/10.3390/admsci11020058

García-Cortijo, M. C., Castillo-Valero, J. S. y Carrasco, I. 2019. Innovation in rural Spain. What drives innovation in the rural-peripheral areas of southern Europe? Journal of Rural Studies, 71, 114-124. https://doi.org/10.1016/j.jrurstud.2019.02.027

Gault, F. 2018. Defining and measuring innovation in all sectors of the economy. Research policy, 47(3), 617-622. https://doi.org/10.1016/j.respol.2018.01.007

Hair, J. H., Jr, Anderson, R. E., Tatham, R. L. y Black, W. C. 1998. Multivariate Data Analysis (5th ed.). Prentice-Hall.

Hair Jr, J. F., Hult, G. T. M., Ringle, C. M. y Sarstedt, M. 2021. A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications. https://doi.org/10.1007/978-3-030-80519-7

Henseler, J., Ringle, C. M. y Sarstedt, M. 2016. Testing measurement invariance of composites using partial least squares. International marketing review, 33(3),405-431.

https://doi.org/10.1108/imr-09-2014-0304

Hernández, R., Fernández, C. y Baptista, P. 2014. Metodología de la investigación. McGraw Hill.

Hu, L. T. y Bentler, P. M. 1999. Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55. https://doi.org/10.1080/10705519909540118

Kline, R. B. 2011. Principles and practice of Structural equation modeling. Guilford Press.

Kock, F., Josiassen, A. y Assaf, A. G. 2019. Scale development in tourism research: Advocating for a new paradigm. Journal of Travel Research, 58(7), 1227-1229.

https://doi.org/10.1177/0047287518800391

Lai, I. K. W. y Wong, J. W. C. 2020. Comparing crisis management practices in the hotel industry between initial and pandemic stages of COVID-19. International Journal of Contemporary Hospitality Management, 32(10), 3135-3156. https://doi.org/10.1108/ijchm-04-2020-0325

Law, R., Li, G., Fong, D. K. C. y Han, X. 2019. Tourism demand forecasting: A deep learning approach. Annals of Tourism Research, 75, 410-423. https://doi.org/10.1016/j.annals.2019.01.014

Lee, C. S., Martin, D., Hsieh, P. F. y Yu, W. C. 2020, Principles of value creation in event tourism: Enhancing the competitiveness of regional clusters. Journal of Global Scholars of Marketing Science, 30(4), 437-453. https://doi.org/10.1080/21639159.2020.1784771

Levy, J. P. y Varela, J. 2006. Modelización con estructuras de covarianzas en ciencias sociales. Temas esenciales, avanzados y aportaciones especiales. Netbiblo. https://doi.org/10.4272/84-9745-136-8

Lugo, F. A. 2016. El desarrollo en el marco de las políticas públicas. Orinoco. Pensamiento y Praxis, 4(7), 21-32. http://hdl.handle.net/10469/16915

Marrero, F. J. 2014. Caracterización de las políticas públicas de fomento a la innovación y la articulación productiva de las Pymes en la República Dominicana. Revista Ciencia y Tecnología, 39(2), 353-376. https://doi.org/10.22206/cys.2014.v39i2.pp353-376

Mendoza-Silva, A. 2021. Innovation capability: a systematic literature review. European Journal of Innovation Management, 24(3), 707-734. https://doi.org/10.1108/EJIM-09-2019-0263

Moore, S. 2018. Towards a sociology of institutional transparency: Openness, deception and the problem of public trust. Sociology, 52(2), 416-430. https://doi.org/10.1177/0038038516686530

Nawrocki, T. L. y Jonek-Kowalska, I. 2023. Innovativeness in energy companies in developing economies: Determinants, evaluation and comparative analysis using the example of Poland. Journal of Open Innovation: Technology, Market, and Complexity, 9(1), 100030.

https://doi.org/10.1016/j.joitmc.2023.100030

Nogare, C. D. y Murzyn-Kupisz, M. 2022. Do museums foster innovation through engagement with the cultural and creative industries? En Arts, Entrepreneurship, and Innovation (pp. 153-186). Springer Nature Switzerland. https://doi.org/10.1007/s10824-021-09418-3

Nunkoo, R., Ramkisoon, H. y Gursoy, D. 2012. Public trust in tourism institutions. Annals of Tourism Research, 39(3),1538-1564. https://doi.org/10.1016/j.annals.2012.04.004

Osorio-Sanabria, M. A. y Barreto-Granada, P. L. 2022. Transparencia pública: análisis de su evolución y aportes para el desarrollo del gobierno abierto. Innovar, 32(83), 17-34. https://doi.org/10.15446/innovar.v32n83.99884

Organization for Economic Cooperation and Development (OECD) y Eurostat. 2018. Manual de OSLO, 4ta ed. Guidelines for Collecting, Reporting and Using Data on Innovation. Paris, Luxembourg: OECD Publishing. https://doi.org/10.1787/9789264304604-en

Pan, L., Lu, L. y Zhang, T. 2021. Destination gender: Scale development and cross-cultural validation. Tourism Management, 83, 104225. https://doi.org/10.1016/j.tourman.2020.104225

Parapari, P. S., Parian, M., Pålsson, B. I. y Rosenkranz, J. 2022. Quantitative analysis of ore texture breakage characteristics affected by loading mechanism: Multivariate data analysis of particle texture parameters. Minerals Engineering, 181, 107531.

https://doi.org/10.1016/j.mineng.2022.107531

Paredes-Frigolett, H., Pyka, A. y Leoneti, A. B. 2021. On the performance and strategy of innovation systems: A multicriteria group decision analysis approach. Technology in Society, 67, 1-15. https://doi.org/10.1016/j.techsoc.2021.101632

Peñaherrera-Zambrano, S. X., Saltos-Cruz, J. G., Peñaherrera-Pachar, A. B. y Lara-Flores, E. A. 2020. La varianza media extraída y la validez discriminante de un constructo de merchandising. CienciAmérica, 9(1), 99-114. https://doi.org/10.33210/ca.v9i1.272

Ramírez-Alujas, Á. V. 2012. Innovación en las organizaciones y servicios públicos: ¿El eslabón perdido? Bases para la transición hacia un modelo de innovación abierta y colaborativa. Estado, Gobierno y Gestión Pública, (19), 5-50. https://doi.org/10.5354/0717-6759.2012.21177

Ramires, A., Brandao, F. y Sousa, A. C. 2018. Motivation-based cluster analysis of international tourists visiting a World Heritage City: The case of Porto, Portugal. Journal of Destination Marketing & Management, 8, 49-60. https://doi.org/10.1016/j.jdmm.2016.12.001

Rastegar, R., Higgins-Desbiolles, F. y Ruhanen, L. 2021. COVID-19 and a justice framework to guide tourism recovery. Annals of Tourism Research, 91, 103161.

https://doi.org/10.1016/j.annals.2021.103161

Reyes-Ramírez, L. A., Leyva-del Toro, C., Pérez-Campdesuñer, R. y Sánchez-Rodríguez, A. 2022. Variables de la responsabilidad social corporativa. Un modelo de ecuaciones estructurales. Retos Revista de Ciencias de la Administración y Economía, 12(24), 286-305. https://doi.org/10.17163/ret.n24.2022.06

Rincón, D. F. 2019. Análisis de la Política Nacional de Competitividad y Productividad (2008-2014): oportunidades para el sector apícola colombiano. CES Medicina Veterinaria y Zootecnia, 14(2), 87-107. https://doi.org/10.21615/cesmvz.14.2.8

Ringle, C., Da Silva, D. y Bido, D. 2014. Structural Equation Modeling with the Smartpls. Brazilian Journal of Marketing, 13(2). 56-73. https://doi.org/10.5585/remark.v13i2.2717

Roth, A. N. (ed.) 2010. Enfoques para el análisis de políticas públicas. Digiprint Editores.

Sainaghi, R. y Baggio, R. 2021. Destination events, stability, and turning points of development. Journal of Travel Research, 60(1), 172-183. https://doi.org/10.1177/0047287519890927

Salem, I. E., Elkhwesky, Z. y Ramkissoon, H. 2022. A content analysis for government’s and hotels’ response to COVID-19 pandemic in Egypt. Tourism and Hospitality Research, 22(1), 42-59. https://doi.org/10.1177/14673584211002614

Sarmiento, J. P., Cabrera, F., Aguilar, V. y Aboal, D. 2022. Esfuerzos de innovación endógenos y exógenos: innovación y productividad en las empresas privadas del Ecuador. GCG: revista de globalización, competitividad y gobernabilidad, 16(3), 70-86. https://doi.org/10.3232/gcg.2022.v16.n3.03

Sarthou, N. F. 2018. Los instrumentos de la política en ciencia, tecnología e innovación en la Argentina reciente (Instruments of Science, Technology and Innovation Policy in Recent Argentinian History). Trilogía Ciencia Tecnología Sociedad, 10(18), 97-116.

https://doi.org/10.22430/21457778.666

Seraphin, H., Gowreesunkar, V., Roselé-Chim, P., Duplan, Y. J. J. y Korstanje, M. 2018. Tourism planning and innovation: The Caribbean under the spotlight. Journal of Destination Marketing & Management, 9, 384-388. https://doi.org/10.1016/j.jdmm.2018.03.004

Shin, H., Nicolau, J. L., Kang, J., Sharma, A. y Lee, H. 2022. Travel decision determinants during and after COVID-19: The role of tourist trust, travel constraints, and attitudinal factors. Tourism Management, 88, 1-14. https://doi.org/10.1016/j.tourman.2021.104428

Sistema de Inteligencia Turística SITUR. 2020. Metodología de aforo para la estimación de turistas en el Valle del Cauca. Informe técnico. Cali, Colombia.

Sofyani, H., Pratolo, S. y Saleh, Z. 2022. Do accountability and transparency promote community trust? Evidence from village government in Indonesia. Journal of Accounting & Organizational Change, 18(3), 397-418. https://doi.org/10.1108/jaoc-06-2020-0070

Spasojevic, B., Lohmann, G. y Scott, N. 2019. Leadership and governance in air route development. Annals of Tourism Research, 78, 1-35. https://doi.org/10.1016/j.annals.2019.102746

UNWTO. 2022. A report highlights importance of tourism for economic recovery by 2022. Press release. Madrid.

Villoria, M. e Iglesias, Á. 2017. Developments in transparency in the Spanish municipalities: An analytical revision of the last research. Lex Localis - Journal of Local Self-Government, 15(3), 411-432.

https://doi.org/10.4335/15.3.411-432(2017)

Volgger, M., Erschbamer, G. y Pechlaner, H. 2021. Destination design: new perspectives for tourism destination development. Journal of Destination Marketing & Management, 19, 100561. https://doi.org/10.1016/j.jdmm.2021.100561

Wadho, W., Goedhuys, M. y Chaudhry, A. 2019. Young innovative companies and employment creation, evidence from the Pakistani textiles sector. World Development, 117, 139-152. https://doi.org/10.1016/j.worlddev.2019.01.002

Wan, Y. K. P., Li, X., Lau, V. M. C. y Dioko, L. D. 2022. Destination governance in times of crisis and the role of public-private partnerships in tourism recovery from COVID-19: The case of Macao. Journal of Hospitality and Tourism Management, 51, 218-228.

https://doi.org/10.1016/j.jhtm.2022.03.012

Yuniarti, M. S., Syamsuddin, M. L., Efendi, H. M. F., Wulandari, A. y Suhanda, D. 2022. Implementation of tourism development policy in Geopark Ciletuh-Pelabuhanratu, West Java, Indonesia. The Institute of Biopaleogeography named under Charles R. Darwin, 11, 1-63.

https://bit.ly/444P5t3

Zabala-Iturriagagoitia, J. M. 2017. La Política de Compra Pública como estímulo a la innovación y el emprendimiento. Journal of technology management & innovation, 12(1), 100-108. https://doi.org/10.4067/s0718-27242017000100011

Zheng, D., Luo, Q. y Ritchie, B. W. 2022. The role of trust in mitigating perceived threat, fear, and travel avoidance after a pandemic outbreak: A multigroup analysis. Journal of Travel Research, 61(3), 581-596. https://doi.org/10.1177/0047287521995562

Zuñiga-Collazos, A., Castillo-Palacio, M., Pastas-Medina, H. A. y Andrade-Barrero, M. 2019. Influencia de la Innovación de producto en el Desempeño Organizacional. Revista Venezolana de Gerencia, 24(85),181-198. https://doi.org/10.37960/revista.v24i85.23835