Published: 2024-03-26

Full Issue

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Monographic section

Analysis of the multidimensionality of brand equity for the banking sector: a study on generation Z

Campo Elías López-Rodríguez, Johanna Katherine Sotelo-Muñoz , Ingrid Janeth Muñoz-Venegas , Nicolás Fabián López-Aguas
1604
PDF (Spanish) 1070 Downloads
EPUB (Spanish) 124 Downloads
HTML (Spanish) 2 Downloads
PDF 256 Downloads
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9-20

Prediction of online purchase behavior: an application of the S-O-R Model

Eugenia Csoban-Mirka, Sofía Esqueda Henríquez, Alfredo Rios
1114
PDF (Spanish) 748 Downloads
EPUB (Spanish) 123 Downloads
HTML (Spanish) 1 Downloads
PDF 260 Downloads
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21-33

Satisfaction with online clothing shopping: an analysis of its antecedents

Judith Cavazos-Arroyo, Aurora Máynez-Guaderrama, María Marisela Vargas Salgado
1132
PDF (Spanish) 680 Downloads
EPUB (Spanish) 119 Downloads
HTML (Spanish) 2 Downloads
PDF 489 Downloads
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35-50

Factors influencing sustainable consumption behaviour in generation Z

Gerson Jaquin Cristancho-Triana, Yezid Alfonso Cancino-Gomez, Fabian Arley Ninco-Hernandez
2790
PDF (Spanish) 1410 Downloads
EPUB (Spanish) 119 Downloads
HTML (Spanish) 2 Downloads
PDF 370 Downloads
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51-67

Are you what you pay? Analysis of price knowledge and consumer profiles

Isabel Cristina Flores-Rueda, Armando Sánchez-Macías, Mónica Eugenia Peñalosa-Otero, Sofía Cheverría-Rivera
974
PDF (Spanish) 522 Downloads
EPUB (Spanish) 114 Downloads
HTML (Spanish) 0 Downloads
PDF 119 Downloads
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69-83

Miscellaneous Section

Navigating the Digital Landscape: Factors Shaping Entrepreneurial Dynamics in Saudi Arabia

Basheer Al-Ghazali
690
PDF (Spanish) 428 Downloads
EPUB (Spanish) 111 Downloads
HTML (Spanish) 2 Downloads
PDF 162 Downloads
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85-99

PLS-SEM for online shopping intention in the fashion sector in Ecuador

Vasilica-Maria Margalina, Álvaro Jiménez-Sánchez, Alberto Magno Cutipa Limache
1358
PDF (Spanish) 674 Downloads
EPUB (Spanish) 108 Downloads
HTML (Spanish) 1 Downloads
PDF 201 Downloads
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101-114

Chatbots in the Logistics Industry of Colombia, Ecuador, and Peru: Enhancing Customer Satisfaction

Pedro Ramos De Santis
2250
PDF (Spanish) 885 Downloads
EPUB (Spanish) 113 Downloads
HTML (Spanish) 4 Downloads
PDF 281 Downloads
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115-130

Validation of an assessment instrument for Latin American projects

María Elizabeth Arteaga-García, Cecilia Alexandra Portalanza-Chavarría
814
PDF (Spanish) 499 Downloads
EPUB (Spanish) 119 Downloads
HTML (Spanish) 2 Downloads
PDF 160 Downloads
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131-149

Banking regulatory framework in Ecuador and its impact on SME financing

Armando José Urdaneta-Montiel, Angel Alberto Zambrano-Morales
1390
PDF (Spanish) 595 Downloads
EPUB (Spanish) 108 Downloads
HTML (Spanish) 1 Downloads
PDF 152 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

147-163