Published: 2017-04-01

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Marketing communication in spanish retailer company Mercadona

Pedro Pablo Marín Dueñas, Jesús Lozano Fernández
1907
PDF (Spanish) 1464 Downloads
PDF 563 Downloads
HTML (Spanish) 781 Downloads
EPUB (Spanish) 310 Downloads
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9-26

Gamification in mobile applications for banking services in Spain

Angel Torres-Toukoumidis, Pilar Marin-Mateos
1558
PDF (Spanish) 950 Downloads
HTML (Spanish) 588 Downloads
PDF 482 Downloads
EPUB (Spanish) 313 Downloads
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27-41

Marketing techniques of the elite soccer clubs in the social media

Rafael Cano Tenorio
3924
PDF (Spanish) 2396 Downloads
HTML (Spanish) 647 Downloads
PDF 468 Downloads
EPUB (Spanish) 313 Downloads
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43-58

SMEs as an economic model in the creation of communication strategies

Alfredo Eduardo Hoyos Zavala, Carmen Lasso de la Vega González
2505
PDF (Spanish) 1320 Downloads
HTML (Spanish) 867 Downloads
PDF 414 Downloads
EPUB (Spanish) 299 Downloads
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59-74

Personal interaction and its effect on the purchase decision

Raúl Jimmy Alvarez Guale, Fabián Villacrés Beltrán
2270
PDF (Spanish) 1922 Downloads
HTML (Spanish) 820 Downloads
PDF 376 Downloads
EPUB (Spanish) 335 Downloads
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75-89

Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia

Roma Amada Lalama, Andres Bravo Lalama
6030
PDF (Spanish) 1767 Downloads
HTML (Spanish) 978 Downloads
PDF 522 Downloads
EPUB (Spanish) 323 Downloads
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91-104

Structure, strategies and market power of Genomma Lab: study case

José G Vargas-Hernández, Gabriela Muratalla Bautista
1777
PDF (Spanish) 983 Downloads
HTML (Spanish) 656 Downloads
PDF 408 Downloads
EPUB (Spanish) 304 Downloads
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105-122

The Inventory as a determinant in the profitability of pharmaceutical distributors

Luis Roberto Asencio Cristobal, Edwin González Ascencio, Mariana Lozano Robles
8682
PDF (Spanish) 10560 Downloads
HTML (Spanish) 2630 Downloads
PDF 538 Downloads
EPUB (Spanish) 391 Downloads
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123-142

Organizational capacities to generate value: analysis of industrial sector

Glenda Edith Ponce-Espinosa, Diana Lucía Espinoza Torres, Julio Alberto Rios Zaruma, Karla Gabriela Tapia Carreño
1915
PDF (Spanish) 1505 Downloads
HTML (Spanish) 788 Downloads
PDF 359 Downloads
EPUB (Spanish) 332 Downloads
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143-162

The influence of poverty on Brazil’s economic growth, period 2000-2014

Lady Andrea León Serrano, Washington Cevallos Gamboa, Álvaro Quito Vera
1908
PDF (Spanish) 1562 Downloads
HTML (Spanish) 1048 Downloads
PDF 387 Downloads
EPUB (Spanish) 293 Downloads
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163-178