Published: 2017-04-01

Full Issue

PDF (Spanish) PDF

Monographic section

Marketing communication in spanish retailer company Mercadona

Pedro Pablo Marín Dueñas, Jesús Lozano Fernández
1836
PDF (Spanish) 1413 Downloads
PDF 521 Downloads
HTML (Spanish) 737 Downloads
EPUB (Spanish) 258 Downloads
PDF (Spanish) PDF HTML (Spanish) EPUB (Spanish)

9-26

Gamification in mobile applications for banking services in Spain

Angel Torres-Toukoumidis, Pilar Marin-Mateos
1487
PDF (Spanish) 909 Downloads
HTML (Spanish) 551 Downloads
PDF 429 Downloads
EPUB (Spanish) 275 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

27-41

Marketing techniques of the elite soccer clubs in the social media

Rafael Cano Tenorio
3822
PDF (Spanish) 2339 Downloads
HTML (Spanish) 612 Downloads
PDF 412 Downloads
EPUB (Spanish) 270 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

43-58

SMEs as an economic model in the creation of communication strategies

Alfredo Eduardo Hoyos Zavala, Carmen Lasso de la Vega González
2432
PDF (Spanish) 1268 Downloads
HTML (Spanish) 835 Downloads
PDF 350 Downloads
EPUB (Spanish) 258 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

59-74

Personal interaction and its effect on the purchase decision

Raúl Jimmy Alvarez Guale, Fabián Villacrés Beltrán
2165
PDF (Spanish) 1847 Downloads
HTML (Spanish) 786 Downloads
PDF 340 Downloads
EPUB (Spanish) 295 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

75-89

Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia

Roma Amada Lalama, Andres Bravo Lalama
5958
PDF (Spanish) 1733 Downloads
HTML (Spanish) 942 Downloads
PDF 485 Downloads
EPUB (Spanish) 296 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

91-104

Structure, strategies and market power of Genomma Lab: study case

José G Vargas-Hernández, Gabriela Muratalla Bautista
1713
PDF (Spanish) 941 Downloads
HTML (Spanish) 628 Downloads
PDF 360 Downloads
EPUB (Spanish) 265 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

105-122

The Inventory as a determinant in the profitability of pharmaceutical distributors

Luis Roberto Asencio Cristobal, Edwin González Ascencio, Mariana Lozano Robles
8551
PDF (Spanish) 10491 Downloads
HTML (Spanish) 2584 Downloads
PDF 480 Downloads
EPUB (Spanish) 339 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

123-142

Organizational capacities to generate value: analysis of industrial sector

Glenda Edith Ponce-Espinosa, Diana Lucía Espinoza Torres, Julio Alberto Rios Zaruma, Karla Gabriela Tapia Carreño
1811
PDF (Spanish) 1450 Downloads
HTML (Spanish) 736 Downloads
PDF 322 Downloads
EPUB (Spanish) 291 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

143-162

The influence of poverty on Brazil’s economic growth, period 2000-2014

Lady Andrea León Serrano, Washington Cevallos Gamboa, Álvaro Quito Vera
1835
PDF (Spanish) 1514 Downloads
HTML (Spanish) 1010 Downloads
PDF 345 Downloads
EPUB (Spanish) 251 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

163-178