Published: 2017-04-01

Full Issue

PDF (Spanish) PDF

Monographic section

Marketing communication in spanish retailer company Mercadona

Pedro Pablo Marín Dueñas, Jesús Lozano Fernández
1476
PDF (Spanish) 1224 Downloads
PDF 413 Downloads
HTML (Spanish) 643 Downloads
EPUB (Spanish) 183 Downloads
PDF (Spanish) PDF HTML (Spanish) EPUB (Spanish)

9-26

Gamification in mobile applications for banking services in Spain

Angel Torres-Toukoumidis, Pilar Marin-Mateos
1230
PDF (Spanish) 785 Downloads
HTML (Spanish) 448 Downloads
PDF 311 Downloads
EPUB (Spanish) 194 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

27-41

Marketing techniques of the elite soccer clubs in the social media

Rafael Cano Tenorio
3363
PDF (Spanish) 2135 Downloads
HTML (Spanish) 515 Downloads
PDF 295 Downloads
EPUB (Spanish) 195 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

43-58

SMEs as an economic model in the creation of communication strategies

Alfredo Eduardo Hoyos Zavala, Carmen Lasso de la Vega González
2050
PDF (Spanish) 1130 Downloads
HTML (Spanish) 741 Downloads
PDF 263 Downloads
EPUB (Spanish) 184 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

59-74

Personal interaction and its effect on the purchase decision

Raúl Jimmy Alvarez Guale, Fabián Villacrés Beltrán
1862
PDF (Spanish) 1679 Downloads
HTML (Spanish) 693 Downloads
PDF 237 Downloads
EPUB (Spanish) 211 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

75-89

Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia

Roma Amada Lalama, Andres Bravo Lalama
5643
PDF (Spanish) 1588 Downloads
HTML (Spanish) 859 Downloads
PDF 389 Downloads
EPUB (Spanish) 211 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

91-104

Structure, strategies and market power of Genomma Lab: study case

José G Vargas-Hernández, Gabriela Muratalla Bautista
1472
PDF (Spanish) 831 Downloads
HTML (Spanish) 534 Downloads
PDF 252 Downloads
EPUB (Spanish) 192 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

105-122

The Inventory as a determinant in the profitability of pharmaceutical distributors

Luis Roberto Asencio Cristobal, Edwin González Ascencio, Mariana Lozano Robles
7428
PDF (Spanish) 10172 Downloads
HTML (Spanish) 2449 Downloads
PDF 362 Downloads
EPUB (Spanish) 245 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

123-142

Organizational capacities to generate value: analysis of industrial sector

Glenda Edith Ponce-Espinosa, Diana Lucía Espinoza Torres, Julio Alberto Rios Zaruma, Karla Gabriela Tapia Carreño
1407
PDF (Spanish) 1268 Downloads
HTML (Spanish) 641 Downloads
PDF 218 Downloads
EPUB (Spanish) 205 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

143-162

The influence of poverty on Brazil’s economic growth, period 2000-2014

Lady Andrea León Serrano, Washington Cevallos Gamboa, Álvaro Quito Vera
1588
PDF (Spanish) 1409 Downloads
HTML (Spanish) 901 Downloads
PDF 234 Downloads
EPUB (Spanish) 184 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

163-178